VIA MARE FRANCHISE

In 1997, Via Mare was chosen as the ASEAN Seafood Restaurant by the ASEAN Fisheries Federation based in Jakarta, Indonesia. In the same year, Via Mare published two cookbooks namely “Asean Seafood Cookbook” and “The Flavors of the Philippines” authored by Glenda Barretto. Both books are available at the Via Mare outlets and National Bookstore. Via Mare brings its rich tradition of fine cuisine into the frozen food industry with the name brand Redi-Feast Meal – a variety of popular Philippine dishes namely: Kare-kare, Adobo, Kalderetang Baka/Tupa, Pinakbet, Laing, Lumpia Ubod, Callos and Pancit Luglog. To satisfy more of the Filipino’s appetite Via Mare opened its manufacturing at Guadalupe – Nutri-food Specialists, Inc. Mrs. B’s Pancit are canton noodle variants: Pancit Saluyot (rich in Beta-carotene); Pancit Kalabasa (good source of Vitamin A); Pancit Guso (Iodine rich noodle) and Pancit Ube (rich in Vitamin B Complex). Via Mare’s latest expansion strategy is franchising. Outlets of Café Via Mare and Via Mare Oyster Bar are at the Rockwell Center, Eastwood Center in Libis and Ayala Alabang. MISSION The mission of Via Mare is to fully utilize its core competencies in the profit, growth and excellence-oriented management and operation of specialty restaurants, coffee shops and catering services as the leading provider of first class product and services in the food and beverage and other allied businesses to communicate and market its serves. VISION Via Mare is the leading company engaged in the business of first class food and beverage and consultancy; to be engaged in manufacturing, trading and supply of hotel and restaurant products and services; agri-business; and franchising, with its firm commitment to quality, service and professional excellence achieved through profitable growth, long term value to shareholders, respect for the welfare and the interest of employees, and total satisfaction of customers worldwide.

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